SALMING
MARKETING PLAN SS15/AW15
2015
JAN
FEB
MAR
APR
MAY
JUNE
JULY
AUG
SEP
OCT
NOV
DEC
In
January
, we invest in our sports range.
”Buy two pairs of underwear / panties from
our range ”Performance” and get a water
bottle for free”.
Shared cost of the water bottle.
Display material with a sporty touch will be
avaliable in our image gallery
In focus: Force, art.nr: 912206, Colour 811
February
Valentines day
Boxer Huntley, art.nr: 817041 ,
colour 156 is in focus for valentins day.
February-March
Focus products:
Baldwin, art nr: 817215, colour 082
Albion colour 020
April
Introduction of Salming 2015 swimwear Collection.
Imagephoto of Galliano and swimshorts Douglas.
Galliano
Art nr: 891142 and 890942 colour 042
Douglas
Art.nr: 861131 colour 035
Campaign
Balmoral, art.nr 817246
2-P. 479 Navy/Red Printed
Brimley, art.nr 817247
2-P. 207 Black/Blue Printed
October
Fathers day.
Added communication to the original package.
Ontario, art.nr 817245
2-P. 204 orange/black printed, 797 Navy/Navy printed
75x35 cm
24 2-p boxer, 120 socks
135x45 cm
120 2-p boxer, 480 socks
147x60 cm
160 2-p boxer
September
We are introducing a new concept of panties
with several models, colours and prints.
Mix as you like, choose from all styles and
colours: buy 3 pay for 2.
Instore communication including display
November
Christmas Campaign
Ennerdale art.nr 817243.
2-P 479 Navy/Red Printed
2-P 779 Navy/Blue Printed
Balmoral art.nr 817346.
3-P 479 Navy/Red/Printed
Brimley art.nr 817347.
3-P 207 Black/Blue/Printed
Added communication to the original
package.
In store display material with lots of
Christmas feeling.
May
The main focus in May is still swimwear.
Gabriola
Art nr: Padded bandeau 892212 and Hipster 891912 in colour
647
Dover
Art.nr: 861130 colour 306
Message in store: Buy a bikini/swimshorts from Salming
and get a beach bag for free.
In store display material.
Shared cost for the beach bag.
812924
Boxer Brief
813926
Brazilian Hipster
810925
Model String
sport activity
0442
valentines day 0443
spring
0444
swimwear
0445
autumn
0445
table display
1003
swimwear
0445
beachbag
0468
water bottle
0473
floor fitting premium 1004
floor fitting light
1005
Christmas
2015
Fathersday
2015
Fathersday
2015
PHOTO GALLERY:
In our image gallery you can easily download product images for all of our brands.
Here you will also find current image pictures and advertising material.
WHAT TO DO:
1.
Login with
2.
Press
3.
Salming “bildbank”
4.
Login with
and password salming123.
5.
Select the year / season
6.
Select Image or product Picture and then the current image
7.
Click on the thumbnail and it shows a box where you can choose from various sizes
and formats depending on the application.
8.
Click on the selected format to start the download, and you can choose to save
or open the image on your computer. Alternately add in the media basket, and
download all images at once
All our news are presented on our webside
and follow us on Facebook!
CAMPAIGN
3 for 2
3 for 2
3 for 2
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